Thursday, February 18, 2010

An open letter to Dunkin' Donuts

Just submitted to DunkinDonuts.com. You are dead to me, Dunkin' Donuts.

"I recently signed up for your DD Perks program and was pleasantly surprised to recieve a coupon in the mail yesterday for a free cup of coffee. However, when I went to redeem it today, after barely a glance, the girl behind the window said they "don't take those." Since this is not the first time I have been disapointed in your service, I would like to be taken off your DD Perks list and would prefer not to recieve anything from you in the future. They probably wouldn't be accepted in my local store, anyway.

In the past, I have orderd coffee with sugar and upon tasting it several miles down the road realized it had been sweetened with artificial sweetener. I don't consume artificial sweeter because 1) it tastes horrible and 2) it makes me physically ill. I have also had coffee that tasted like the coffee maker hadn't been cleaned in months. I sometimes ask for blueberry flavoring, and have recieved everything from nothing, to caramel to flavors I couldn't even place. I have even been charged for large drinks and been handed smalls. I am actually embarassed I have continued to purchase your products for this long.

I realize it's only coffee, but it is your business, and customer satisfaction should be your most important concern. From now on, I will be getting my coffee from the locally owned shop down the road. They have never messed up an order, use more environmentally friendly products, and frankly have better coffee."

2 comments:

  1. amen! i just wrote a similar letter to target after they neglected to take off a security case off of a blu-ray disc. then, they refused to take it off. i received a very vague form letter back. i explained to them about how, besides them, i have done very little corporate shopping in the last two years. and now they are on my "no way jose" list. i did tell them not to worry about me because with the help of a jig saw, i got the case off just fine. i also explained to them how the case set off the security sensor, and we were ignored while we waited for someone to stop us to go through our stuff. i thought they would be interested in knowing how easy it could possibly be to steal from there due to the ineptness of their staff.

    i work for a locally owned restaurant, and it amazes me to think of all the time we employees just suck it up, and give the customer whatever it is that they want, no matter what. but i look at it this way, we are all on the receiving end of crappy service at times, and it feels great when we are acknowledged, so i no longer mind going the extra mile for a customer.

    but corporately owned stores don't feel the need to go above and beyond the way the smaller shops do. they will get their money one way or another. people will always shop there because they feel they have no where else to go. even if they have been slighted by them in the past.

    lets hear it for the small business! :)

    sorry for the long windedness. i'm still raging mad at target.

    p.s. i should be able to get your stuff out to you this weekend. :)

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  2. Exactly. It was cathardic to write a nasty letter to a huge company but one of two things will most likely become of it:

    1) It will get lost in the shuffle and no one will ever see it.

    2) It will get read, then laughed at while they chant the company motto: "Well, she won't buy our coffee, but millions of others will! HA HA HA!!"

    Sigh... I have become more aware of where my money goes, though, and am making a big effort to support local businesses. You know, real people. :-) And it's true about local businesses being more thoughtful of their customers.

    I have cut back on my Target spending, but I don't think I could ever quit. It's like being a vegetarian but not vegan. :-) I do refuse to shop at Wal-Mart, though. It's a start, I guess.

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